Latest Posts
The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America
This is the second in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. Click here to read the previous excerpt. Latin American retailers have historically struggled to bring buyers online because of inconsistencies in...
A Latinized marketing model for the 21st Century: E-X-I-T-O
This is the first in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. "Marketing is Dead" reads the headline of an article on Harvard Business Review's blog network, a grim prognosis of what...
Is social media right for your small businesses?
Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t...