Insights
You Can’t Find Treasure Online Without a Map
This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it's translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab These...
Latino Ad Networks Multiply: What’s The Difference?
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. The new report from the Pew Hispanic Trust -- Latinos Online -- shows that 64% of all U.S. Hispanics use...
Might Online Media Disrupt Hispanic Acculturation?
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny's and Lee Vann's column about Hispanics' adoption of social media relative...
Q+A: Blake Chandlee, Facebook’s Director of Sales, Europe, Middle East, Asia
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. When Facebook's director of sales in Europe, the Middle East and Asia, Blake Chandlee, presented at IAB...
What happens if your customers take you to Latin America?
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Scott Heiferman, now famous for starting MeetUp.com, and Adam Seifer launched Fotolog, a leading photo sharing site, in 2002 as an online...
What is language?
See below for a great diagram/illustration from David Gray about language, about which he says: "Language is more than just communication; it is the primary method by which we do things together. Language is the accumulation of shared meaning – of common ground." 1)...
Soccer without Borders (in an Absolut World)
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Miguel “Mike” Ramirez, one of the founders of MedioTiempo.com, tells me that their site was officially “born” on February 7, 2000. When it...
The Story of SoiTu.es: Community + Technology + Editorial
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous...
What U.S. Hispanic Publishers and Marketers Can Learn from Spain
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...
Social Media: Moving Beyond Trial and Error (and Snake-Oil Salesmen)
After reading Max Kalehoff’s column on MediaPost “Are Social-Media Experts Snake-Oil Salesmen?” (playing off of Business Week’s article “Beware Social Media Snake Oil”) you may wonder where the hype ends and the reality begins for social media marketing. A few weeks...
Case Study: The Cervantes Institute Short Story Contest
Following is a preview of Latino Link: Building brands online with Hispanic communities and content: In June of 2009, the Cervantes Institute of Chicago launched a short story contest on their blog with the goal of engaging local writers and Spanish students in the...
Coke Opens Happiness via Educational Promotion
This article originally appeared on MediaPost. This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one quarter of Coke’s...