Insights

After USMCA: Is Now Is a Good Time to Expand into Mexico? The Pro’s and Con’s of Doing Business in Mexico

The political debate over immigration and “the wall” continue. Yet, underneath the partisan bickering, stereotypes and fear, I find it important to reflect on how this may (or may not) impact our perception of doing business with our neighbor, Mexico. As a...

Want to Create a Social Marketing Campaign? Download this…

My friend David Berkowitz told me about a new white paper that his agency - 360i - recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the opportunity...

Why Does Google Send U.S. Hispanics To Foreign Web Sites?

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in...

Understanding Consumers: It’s All In The ‘Cons’

This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...

Halftime Show Flashback: Prince

The Boss may put on a great halftime show, but Prince's show a few years back in the purple rain (literally) takes the cake. See video below. Brilliant medley including cover versions of "We Will Rock You," "All Along the Watchtower," the Foo Fighters song "Best of...

Replicating Obama’s online campaign success in Latin America

What will Obama’s online success story of using online and social media to build his voter base mean for countries outside of the U.S.? I hadn’t thought about it until having lunch with Mauricio Vazquez and Martha Carrasco from Havas Digital in Mexico City. ...

Connecting Via Mobile: Speak Their ‘Edioma’

This article originally appeared on MediaPost's Engage:Hispanics blog. Where will many Hispanics and other Spanish-speakers around the world first experience the Internet? Interestingly, because they lag behind the general population for Internet access, many will...

Have a Very Harley Christmas!

Merry Christmas and happy holidays to everyone today. Recently, my parents, brother and I visited the Harley-Davidson Museum in Milwaukee, WI (my hometown) and took the photo below in the lobby. The museum features an impressive breadth of memorabilia from their...

New Targeting Methods For Reaching U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S....

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