Insights

Recommended Reading for the Holidays: 3 of my Favorite Non-Fiction Books

Happy holidays! The season kicks off with Thanksgiving, which is one of my favorite American holidays as it allows time to PAUSE and reflect on what I’m grateful for. As with any holiday, I try to carve out quiet time to read. With that in mind, I’d like to recommend...

Pros and Cons of Pan-Regional Advertising in Latam

Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....

Want to Create a Social Marketing Campaign? Download this…

My friend David Berkowitz told me about a new white paper that his agency - 360i - recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the opportunity...

Why Does Google Send U.S. Hispanics To Foreign Web Sites?

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in...

Understanding Consumers: It’s All In The ‘Cons’

This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...

Halftime Show Flashback: Prince

The Boss may put on a great halftime show, but Prince's show a few years back in the purple rain (literally) takes the cake. See video below. Brilliant medley including cover versions of "We Will Rock You," "All Along the Watchtower," the Foo Fighters song "Best of...

Replicating Obama’s online campaign success in Latin America

What will Obama’s online success story of using online and social media to build his voter base mean for countries outside of the U.S.? I hadn’t thought about it until having lunch with Mauricio Vazquez and Martha Carrasco from Havas Digital in Mexico City. ...

Toy (ota): User Modified Brands

Toy (ota), originally uploaded by The Daily Joe. This Toyota owner - in Ojai, California, - covered up the "ota" part of the brand name to leave the more playful portion of the name: Toy. Pretty funny. PS - This is my first time writing a full post (with a photo of...

Connecting Via Mobile: Speak Their ‘Edioma’

This article originally appeared on MediaPost's Engage:Hispanics blog. Where will many Hispanics and other Spanish-speakers around the world first experience the Internet? Interestingly, because they lag behind the general population for Internet access, many will...

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