Insights
Coke Opens Happiness via Educational Promotion
This article originally appeared on MediaPost. This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one quarter of Coke’s...
Multicultural, Global and Mobile: Western Union
This article originally appeared on MediaPost. “Multicultural marketing is at the core of Western Union’s business,” said Gail Galuppo, EVP and CMO of Western Union at the ANA’s Multicultural conference recently. She shared with the attendees how Western Union...
$40 Billion In Cross-Border Latino Retail Sales
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually,...
How to Grow Your e-commerce Business with U.S. Hispanics
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let's look at a case...
Pros and Cons of Pan-Regional Advertising in Latam
Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....
Why Does Google Send U.S. Hispanics To Foreign Web Sites?
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content: Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in Spanish on Google,...
Understanding Consumers: It’s All In The ‘Cons’
This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...
Reaching U.S. Hispanics On The ‘Long Tail’ Of Country-Of-Origin Sites
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. What would you imagine the "top indexing sites reaching U.S. Hispanics 18+ who prefer Spanish" on...
Top Languages on the Internet vs. Top 10 Languages by Population
Compare these two lists (top languages on the Internet versus the top languages by population) and you'll see an interesting trend. We all know that English is by far the most commonly used 2nd language, for business or leisure. That is reflected here in the "Top...
Replicating Obama’s online campaign success in Latin America
What will Obama’s online success story of using online and social media to build his voter base mean for countries outside of the U.S.? I hadn’t thought about it until having lunch with Mauricio Vazquez and Martha Carrasco from Havas Digital in Mexico City. ...
Connecting Via Mobile: Speak Their ‘Edioma’
This article originally appeared on MediaPost. Where will many Hispanics and other Spanish-speakers around the world first experience the Internet? Interestingly, because they lag behind the general population for Internet access, many will first go online via their...
Solutions for Managing Media Fragmentation: Presentation at What’s Next in Marketing
My friends at OnMilwaukee.com recently invited me to speak at their event at the Eisner Museum of Advertising & Design: What's Next in Marketing. We had a great turnout with 60+ marketers and agency-side folks attending the event. Our goal was to highlight how...