New Targeting Methods For Reaching U.S. Hispanics
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S....Technorati CEO Interview: State of the Blogosphere
This article originally appeared on iMediaConnection. Technorati released its 9th State of the Blogosphere this week which featured a first-ever survey of Technorati’s registered users, and includes a new wave of information each day this week. iMediaConnection sits...Navigating the blogosphere’s biggest ad networks
This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker...The Secret of Dora The Explorer’s Success (3 seconds)
This week I am attending the Association of Hispanic Advertising Agencies “Look Who’s Leading” conference in Los Angeles. Today I got to hear Brown Johnson speak about the process of developing and launching the character English and Spanish...Peter Horan on email’s role in the future of advertising
This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising,...John Battelle on how to beat Google
This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of “The Search,” chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book “The...New Business Models as Described by Peter Horan
A couple of weeks back at the IAB Mexico annual conference, I had the chance to hear Peter Horan, CEO of Goodmail Systems, speak about new business models in our era of “me media” as opposed to mass media. Today, consumers are their own editors and...The Long Tail vs. The Short Tail (Or, How Blockbuster Hits Really Drive the Media Business)
Interesting article in the WSJ this morning arguing that Chris Anderson’s “Long Tail” theory was incorrect. Instead, Lee Gomes highlights Harvard Professor Anita Elberse’s article in the Harvard Business Review called – Should You Invest...Free Sample Chapters
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