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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Why Does Google Send U.S. Hispanics To Foreign Web Sites?

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in...

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Understanding Consumers: It’s All In The ‘Cons’

This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...

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