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Why Does Google Send U.S. Hispanics To Foreign Web Sites?
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content: Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in Spanish on Google,...
Understanding Consumers: It’s All In The ‘Cons’
This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...
Reaching U.S. Hispanics On The ‘Long Tail’ Of Country-Of-Origin Sites
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. What would you imagine the "top indexing sites reaching U.S. Hispanics 18+ who prefer Spanish" on...