Latest Posts
How to Grow Your e-commerce Business with U.S. Hispanics
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let's look at a case...
Pros and Cons of Pan-Regional Advertising in Latam
Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....
Why Does Google Send U.S. Hispanics To Foreign Web Sites?
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content: Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in Spanish on Google,...