Latest Posts
Coke Opens Happiness via Educational Promotion
This article originally appeared on MediaPost. This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one quarter of Coke’s...
Multicultural, Global and Mobile: Western Union
This article originally appeared on MediaPost. “Multicultural marketing is at the core of Western Union’s business,” said Gail Galuppo, EVP and CMO of Western Union at the ANA’s Multicultural conference recently. She shared with the attendees how Western Union...
$40 Billion In Cross-Border Latino Retail Sales
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually,...