Latest Posts
Soccer without Borders (in an Absolut World)
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Miguel “Mike” Ramirez, one of the founders of MedioTiempo.com, tells me that their site was officially “born” on February 7, 2000. When it...
The Story of SoiTu.es: Community + Technology + Editorial
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous...
What U.S. Hispanic Publishers and Marketers Can Learn from Spain
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...