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Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny's and Lee Vann's column about Hispanics' adoption of social media relative...

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What happens if your customers take you to Latin America?

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Scott Heiferman, now famous for starting MeetUp.com, and Adam Seifer launched Fotolog, a leading photo sharing site, in 2002 as an online...

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