Insights
The Secret of Dora The Explorer’s Success (3 seconds)
This week I am attending the Association of Hispanic Advertising Agencies "Look Who's Leading" conference in Los Angeles. Today I got to hear Brown Johnson speak about the process of developing and launching the character English and Spanish speaking character...
Peter Horan on email’s role in the future of advertising
This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising,...
John Battelle on how to beat Google
This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of "The Search," chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book "The Search" three years ago,...
New Business Models as Described by Peter Horan
A couple of weeks back at the IAB Mexico annual conference, I had the chance to hear Peter Horan, CEO of Goodmail Systems, speak about new business models in our era of "me media" as opposed to mass media. Today, consumers are their own editors and don't place the big...
The Long Tail vs. The Short Tail (Or, How Blockbuster Hits Really Drive the Media Business)
Interesting article in the WSJ this morning arguing that Chris Anderson's "Long Tail" theory was incorrect. Instead, Lee Gomes highlights Harvard Professor Anita Elberse's article in the Harvard Business Review called - Should You Invest in the Long Tail? This quote...
Free Culture Versus Big Media
Recently, I finished reading Lawrence Lessig's book Free Culture and recommend it for anyone interested in preserving America's spirit of innovation and creativity. Mr. Lessig is was a Law professor at Stanford University and CEO of Creative Commons, a project that he...
A cell phone with a 212 area code?
This article from the Wall Street Journal last week - The Landline That Refused to Leave - reminded me of a question that many friends and colleagues ask me, "how did you get a cell phone with a 212 area code?" About 4 to 5 years ago when I moved from Manhattan to...
10 experts weigh in on marketing to U.S. Hispanics
This article originally appeared on iMediaConnection on Cinco de Mayo and even though the 5th of May has passed, the article provides (I hope) a comprehensive overview of best practices in marketing to US Hispanics online and how marketers can take advantage of some...
SoiTu.es – User-Generated Content Portal in Spain
During my week in Madrid, I visited Gumersindo Lafuente, the founder and director of a brilliant Spanish-language site called SoiTu.es (or roughly "I am you" in English). Even while it provides up-to-date news and tons of helpful/interesting blurbs and links to other...
Ashes and Snow Comes to Mexico City
The editors of our magazine Chilango (our city guide for Mexico City, much like New York Magazine serves the Big Apple), asked me to write a review of Ashes and Snow, the photography show that arrived in Manhattan three years ago, since I had seen it then. Following...
Howdy Doody Time! Changes in media habits
Over this holiday week, I have had some great conversations with my parents. Today, I asked them about their media habits growing up. Oh what a different world we live in compared to when my folks grew up in suburban Milwaukee. They are now 67 and 75 (and are avid...
10 blogging tips from 10 bloggers
Business blogging has passed the tipping point. Today, executives and professionals in the media, marketing, technology and public relations industries get much of their information from blogs and strategize about how to incorporate blogging into their marketing,...