Dec 18, 2014 | Insights, Marketing
Carlos Espindola, Digital Head for Latin America at 3M, wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps), which was translated by Madalena Sánchez Zampaulo of Accessible...
Nov 18, 2014 | Insights, Marketing
Ximena Morena of Procter & Gamble wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G’s pan-regional content marketing effort across Latin America, including Mexico, Argentina,...
Aug 13, 2014 | Insights, Marketing
Following is the case study of a recent project that I worked on involving how to develop and implement a social media strategy for events and festivals. BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and...