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You Can’t Find Treasure Online Without a Map
This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it's translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab These...
Latino Ad Networks Multiply: What’s The Difference?
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. The new report from the Pew Hispanic Trust -- Latinos Online -- shows that 64% of all U.S. Hispanics use...
Might Online Media Disrupt Hispanic Acculturation?
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny's and Lee Vann's column about Hispanics' adoption of social media relative...