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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Case Study: The Cervantes Institute Short Story Contest

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: In June of 2009, the Cervantes Institute of Chicago launched a short story contest on their blog with the goal of engaging local writers and Spanish students in the...

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Coke Opens Happiness via Educational Promotion

This article originally appeared on MediaPost. This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one quarter of Coke’s...

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Multicultural, Global and Mobile: Western Union

This article originally appeared on MediaPost. “Multicultural marketing is at the core of Western Union’s business,” said Gail Galuppo, EVP and CMO of Western Union at the ANA’s Multicultural conference recently.  She shared with the attendees how Western Union...

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