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Que Pasa Festival Case Study

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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

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Meeting a Legendary, Pioneering Runner

Meeting a Legendary, Pioneering Runner

Who was this sitting next to me, I wondered. She had a big smile, yet a tearful demeanor. She was wearing what I assumed was traditional African attire: a black dress with beads woven along the waistline and a majestic web of red latticework beads around her neck. Her hair was pulled back. And around her forehead, she wore a yellow, red and black beaded headband.

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