Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada’s Panregional Advertising Summit in Miami. See his slide here that summarizes his...
My friends at OnMilwaukee.com recently invited me to speak at their event at the Eisner Museum of Advertising & Design: What’s Next in Marketing. We had a great turnout with 60+ marketers and agency-side folks attending the event. Our goal was to highlight...
A couple of weeks back at the IAB Mexico annual conference, I had the chance to hear Peter Horan, CEO of Goodmail Systems, speak about new business models in our era of “me media” as opposed to mass media. Today, consumers are their own editors and...
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