É-X-I-T-O: Su Estrategia de Marketing Digital en 5 Pasos


CLICK HERE to read the book description in Spanish

On sale
In the US: Amazon.
In Mexico: Gandhi.com.mx, Librería Porrúa and El Sótano.
Digital Version: Google Play

Hilda Garcia and Alonso Fernandez




5 Steps to Digital Marketing Success: É-X-I-T-O – Editorial Patria (In Spanish)

How can your company utilize Facebook, Twitter, your websites, mobile phone, and social media tools to sell its products? Read this book to find out how you can develop a customized content plan that can attract your audience to your website and social platforms.

Various marketing planning methods exist such as the four 4 P’s (place, price, product, promotion) to establish marketing plans. Nevertheless, in the twenty first century we need a new model for creating successful marketing strategies that incorporates new technologies, innovation and content marketing. In addition, we need a model to reflect the rising importance of Latin America.

This  book provides readers with stories which outlines his 5-step strategic marketing process. In it, he explains how companies can become better storytellers and create an emotional connection with customers, thus transforming fans into a community. These five steps spell the word for success in Spanish: É-X-I-T-O.

E-X-I-T-O Consulting 5 steps

© 2013 Joe Kutchera – All of the proceeds from Joe’s book will benefit the non-profit One Laptop Per Child (OLPC), which provides solar-powered laptops to low-income children.


Video Summary of the Book

Read select excerpts from E-X-I-T-O in English here:

A Latinized marketing model for the 21st Century: E-X-I-T-O

The Importance of Developing “Personas” in Marketing

Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls

The Power of Pinterest: Small Business Case Study of Souchi.com

Growing the Web in Emerging Markets: The Stories of Muhammad Yunus, Grameen Foundation, and One Laptop Per Child

The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America

How NOT to Manage Multi-Lingual Customers



Welcome to the brave new world of digital marketing. If you’re a marketer in Latin America struggling with the challenge of how best to leverage the Internet to reach and influence consumers today, then this book is for you. Joe Kutchera gives you the framework you need to succeed when the most meaningful way to communicate with skeptical consumers has been forever altered by the Internet. Gian Fulgoni

CEO, ComScore

To reach and engage our consumers though a compelling story is a huge challenge nowadays. They are exposed to so many messages and different real-time media that we, as marketers, need as much help as we can get to understand and apply simple tools that will make our brands successful in this environment. This is exactly what Joe and his team achieved with the E-X-I-T-O approach. It is full of clear concepts and real life examples that make you want to apply to your brands immediately. After reading the book, Digital Marketing becomes a big opportunity to strengthen a comprehensive media plan for the years to come.

Charles Chamouton

CMO, PepsiCo México

E-X-I-T-O Digital” is a must-read for anyone trying to understand and maximize their digital marketing in Latin America and with Latinos worldwide. Joe Kutchera and his co-authors are pioneers in this area and really knows how it’s done. Dave Morgan

CEO, Simulmedia and previously Founder/CEO of TACODA, Inc., acquired by AOL

Hoy día, dado el nivel de información que se tiene para la toma de decisiones, el poder lo tiene –todo− el consumidor. En este nuevo contexto, las compañías necesitan una estrategia clara para traducir las búsquedas e interacciones online de sus clientes en acciones que aporten valor a un negocio. E-X-I-T-O: su estrategia de marketing digital en 5 pasos sirve como una excelente guía práctica para hacer justo esto y estar a la par de un consumidor que ha dejado atrás el modelo tradicional del marketing.

Adriana Noreña

Managing Director, Google en Hispanoamérica

There is no way a business can ignore social networks. Twitter and Facebook have become the outlet for the “Wisdom of Crowds”. To their peril firms do not pay attention to the observations, complaints and suggestions of their customers. Following them is educational. It helps to design or correct processes. The author provides excellent real world examples on how a reputation can plunge because of inadequate responses. But it also illustrates how different areas of a firm must be linked in processes that communicate with each other in order to prevent chaotic responses, with different departments providing diverse responses and solutions, which confound and anger the customer. This opus is a must read for any executive interested in maintaining a loyal following and in increasing the firm’s number of clients.

Dr. Francisco Gil Díaz

President, Telefónica Movistar in Mexico a Central America

Free Sample Chapters

Click here for É-X-I-T-O: su estrategia de marketing digital en 5 pasos.


Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.


Click here for Faces of a Fish Empire.

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