Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous post, we can answer this question by looking to one of the leaders of publishing in Spain: Gumersindo Lafuente, who founded SoiTu.es, a truly innovative content portal, previously ran the newspaper site ElMundo.es and as of January, 2010 became a co-director of

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find their site for a number of reasons: 1) Their site has been optimized for search and so other Spanish-speakers find the site 2) 136 million consumers read in Spanish online, most of whom live outside of the U.S. 3) Sites in the U.S.

Tweet With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international Spanish-language web site visitors into revenues? That is the question that Juan Tornoe and I will answer in our panel discussion at SXSW Interactive in 2010. Please submit your feedback, suggestions and vote for the panel here on SXSW’s panel picker: Some of the questions that we will answer include: 1. How do consumers cross geo-political boundaries to find, read about and buy what they

Tweet This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a case study comparing two major retailers and how they managed their “U.S. Hispanic” sites. We can learn a lot from their successes and mistakes. The Home Depot vs. Best Buy The Home Depot launched its Spanish-language e-commerce site for U.S. Hispanics in early

Tweet This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in Spanish on Google, Yahoo or MSN and what do you find? A good portion of the results, sometimes approaching 50%, come from sites based in Mexico, Spain, and other Spanish-speaking countries. Let’s look at some examples I found recently on the first page

Tweet This past April I visited my friends Antonella, Mauricio and their daughter Isabel in Barcelona. We had a tremendous time together. I filmed the train ride along the seashore as I approached Barcelona from Tarragona, about an hour to the south. Enjoy the sunshine and palm trees….

Tweet Lots of insights coming out about blogging this week. Most notably, Technorati’s State of the Blogosphere report came out. More on that in an upcoming post…. My friend David Berkowitz at 360i wrote two excellent articles this week: 1) Blog search stuck in Beta on MediaPost about how to improve blog search engines 2) Blog Startups and Superstars on his blog – MarketersStudio.com – about notable blogging companies that he met at Blog World Expo. I am hoping to try out Lijit and Zemanta

Tweet During my recent trip to Spain, I got to know the executives/founders of a two interesting companies: Gonzalo Garcia and Ramon Leonato of GeoVirtual and Eduardo Arcos and Arturo Paniagua of Hipertextual. While they are under-the-radar now, I wouldn’t be surprised if they make it big in the future, especially as Internet penetration increases in Spain and Latin America. Currently, Internet penetration is 45% in Spain and 25% in Mexico. Even though those penetration rates are so low, Spanish represents the 3rd most used

Tweet Last weekend, April 25 and 26, I spoke at the University of Oviedo at a new MBA program in communications and new technologies. During the coffee break on Saturday, I learned something very interesting from Elena, Alfonso, and Igancio, three students from the program. The government of Asturias (one of the states on the Northern coast of Spain) gives 500 Euros to every person between the ages of 18 and 35 as a means of providing them with an educational tool. This includes 350

Tweet During my trip here in Spain, I have learned about two new, innovative companies based in Barcelona that use funny, Spanglish brand names. The first is Bicing (combining the word “bicicleta” or bike in Spanish with the English suffix -ing), which provides rental services for people that want to bike around the city. You sign up on their web site Bicing.com and once you have a card, you can “take out” one of their red bikes from one of their many bike stands around