Leap Ahead with 3 Case Studies

Leap Ahead with 3 Case Studies

My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95).   I...
Case Study: 3M listens to ideas on how to use the Post-it

Case Study: 3M listens to ideas on how to use the Post-it

This guest blog post is written by Carlos Espindola, Digital Head for Latin America at 3M, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (or,...
Que Pasa Festival Case Study: Social Media Strategy for Events

Que Pasa Festival Case Study: Social Media Strategy for Events

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts...