Might Online Media Disrupt Hispanic Acculturation?

Feb 25, 2010 | Insights

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...

What U.S. Hispanic Publishers and Marketers Can Learn from Spain

Jan 5, 2010 | Insights

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...