Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...

What U.S. Hispanic Publishers and Marketers Can Learn from Spain

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...

Case Study: The Cervantes Institute Short Story Contest

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: In June of 2009, the Cervantes Institute of Chicago launched a short story contest on their blog with the goal of engaging local writers and Spanish students in the...

How to Grow Your e-commerce Business with U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a...

New Targeting Methods For Reaching U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S....