Tweet As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but results had not surfaced. Yet last year, that prediction finally came true.   The Interactive Advertising Bureau recently released a report with BIGinsight called the “Digital Hispanic Consumer,” which shows that when Hispanic consumers go online, they often do so

Tweet This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of social media relative to other ethnic demographics, a question came to mind: how will social networks affect the acculturation process among Hispanics? The ability to keep in touch with family and friends from countries-of-origin via email, Skype and online newspapers back home makes it easier than ever. Travel

Tweet After reading Max Kalehoff’s column on MediaPost “Are Social-Media Experts Snake-Oil Salesmen?” (playing off of Business Week’s article “Beware Social Media Snake Oil”) you may wonder where the hype ends and the reality begins for social media marketing. A few weeks back, I had the chance to see Sally Falkow of Proactive Report present “Social Media: Moving Beyond Trial and Error” at the University of Chicago’s Gleacher Center. Of all of the self-proclaimed “social media experts” (e.g. snake-oil salesmen), Sally brings seriousness to the

Tweet My friend Pablo Slough shared this funny yet painfully true video…

Tweet Not only was it a brutal month for the economy, but for print media as well. As October drew to a close, the Christian Science Monitor announced that it was discontinuing its daily paper edition, changing it to a weekly paper edition and publishing daily updates to its website. In addition, PaidContent.org announced that my former company, Time Inc, would be restructuring a number of major titles into the News Business Unit, while the NYTime.com forecast that Time Inc would shed 600 jobs because

Tweet Interesting news yesterday in the WSJ and the Silicon Alley Insider about Google moving in on ComScore’s and Nielsen’s terf. With Google having their hands in Google Analytics and all of its user data from search, it’s no wonder that they are offering a new product – Ad Planner – which is currently open to beta users by invite only. The need for tools measuring online audiences is very clear. Server side data often reports that sites get double the traffic that ComScore and