Social Media: Moving Beyond Trial and Error (and Snake-Oil Salesmen)
Tweet After reading Max Kalehoff’s column on MediaPost “Are Social-Media Experts Snake-Oil Salesmen?” (playing off of Business Week’s article “Beware Social Media Snake Oil”) you may wonder where the hype ends and the reality begins for social media marketing. A few weeks back, I had the chance to see Sally Falkow of Proactive Report present “Social Media: Moving Beyond Trial and Error” at the University of Chicago’s Gleacher Center. Of all of the self-proclaimed “social media experts” (e.g. snake-oil salesmen), Sally brings seriousness to the
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