Tweet After reading Max Kalehoff’s column on MediaPost “Are Social-Media Experts Snake-Oil Salesmen?” (playing off of Business Week’s article “Beware Social Media Snake Oil”) you may wonder where the hype ends and the reality begins for social media marketing. A few weeks back, I had the chance to see Sally Falkow of Proactive Report present “Social Media: Moving Beyond Trial and Error” at the University of Chicago’s Gleacher Center. Of all of the self-proclaimed “social media experts” (e.g. snake-oil salesmen), Sally brings seriousness to the

Tweet Bob Liodice, the president of the ANA, shared these “10 Musts for the Future of Marketing” during his opening presentation at the ANA Multicultural Conference last month. It’s a good list to review as we evaluate what we accomplished in 2009 and plan our goals for 2010.

Tweet What’s the difference between blogs and regular websites nowadays? It seems not much anymore. As Richard Jalichandra, the CEO of Technorati, said here “It’s getting harder and harder to define. Many mainstream media sites are adding blogs and blogging styles into their mix, many of the larger blogs are taking on features of mainstream sites and some blogs have transformed into full-blown mainstream media sites themselves with editorial staffs and business functions.” And with so many blogs out there and the barrier to entry