Tweet “Thankfully, persistence is a great substitute for talent,” Steve Martin said, who recently released his 8th book – An Object of Beauty. Writing a book requires a great deal of persistence. But what about promoting it? I was surprised by how much persistence and work was needed after my book was completed. That’s what this third post in a series is about: how to promote your book. The first post discussed how to find a publisher or self-publish. The second post discussed how to

Tweet According to Winston Churchill, “Writing a book is an adventure. To begin with, it is a toy and an amusement; then it becomes a mistress, and then it becomes a master, and then a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster, and fling him out to the public.” And it is indeed an adventure, like any long-term goal. In my second in a series about how to write a book,

Tweet Do you write down your annual or five year goals? I started writing mine down when I was a teenager. My father encouraged me to do so at the beginning of every calendar year. In reviewing mine from a few years ago, I included “write a book” in my five-year plan. Little did I know that that dream would come to fruition so quickly. Paramount Books published my first book, Latino Link: Building brands online with Hispanic communities and content in October of 2010. It’s

Tweet Here’s a great story about an illustrator, originally from Barcelona, who moved to the U.S. to work as a journalist and the evolution of his career via his blog. Gabi Campanario first started blogging for the user-generated news portal – SoiTu.es – based in his home country of Spain (as I wrote in my book – Latino Link – and in this previous post The Story of SoiTu.es: Community + Technology + Editorial). Gabi’s columns on SoiTu.es, which featured his scanned illustrations from his

Tweet While doing research for my book – Latino Link – I ran into one of my old co-workers and friends by happenstance, Tamara de Anda, during a trip to Mexico. Here we are at Café de Carlo in the Roma neighborhood of Mexico City. She is one of my favorite bloggers/tweeters in Spanish who writes by the name “Plaqueta.” Her blogging style reminds me of Seinfeld in that she writes about “nothing,” or really everyday life in Mexico City – the places she goes,

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find their site for a number of reasons: 1) Their site has been optimized for search and so other Spanish-speakers find the site 2) 136 million consumers read in Spanish online, most of whom live outside of the U.S. 3) Sites in the U.S.

Tweet This article originally appeared on iMediaConnection. Technorati released its 9th State of the Blogosphere this week which featured a first-ever survey of Technorati’s registered users, and includes a new wave of information each day this week. iMediaConnection sits down with Richard Jalichandra, CEO of Technorati, to find out about how he interprets the growth of blogging into a mainstream media, how marketers are utilizing blogging, and what he sees ahead for the blogosphere. Kutchera: Four of the top entertainment sites today are blogs. Is

Tweet Lots of insights coming out about blogging this week. Most notably, Technorati’s State of the Blogosphere report came out. More on that in an upcoming post…. My friend David Berkowitz at 360i wrote two excellent articles this week: 1) Blog search stuck in Beta on MediaPost about how to improve blog search engines 2) Blog Startups and Superstars on his blog – MarketersStudio.com – about notable blogging companies that he met at Blog World Expo. I am hoping to try out Lijit and Zemanta

Tweet This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker study says that “blogs are a mainstream media worldwide and as a collective rival any traditional media,” with 73 percent of respondents saying they have read a blog. The majority of the 184 million blogs worldwide are of the personal nature, according to Universal McCann’s study, and