Viva La Musica! Developing a music promotion for bilingual Hispanics
This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing...
Bringing Music Fans Together on YouTube
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...Halftime Show Flashback: Prince
The Boss may put on a great halftime show, but Prince’s show a few years back in the purple rain (literally) takes the cake. See video below. Brilliant medley including cover versions of “We Will Rock You,” “All Along the Watchtower,” the...Free Culture Versus Big Media
Recently, I finished reading Lawrence Lessig’s book Free Culture and recommend it for anyone interested in preserving America’s spirit of innovation and creativity. Mr. Lessig is was a Law professor at Stanford University and CEO of Creative Commons, a...Free Sample Chapters
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