latinos Archives - Joe Kutchera

Two performers from the Latin Ballet of Virginia

Case Study: Launch of the “Nuestras Historias” Exhibit at The Valentine Museum

Recently, I had the opportunity to work with the team at The Valentine Museum in getting the word out about an exhibit telling the oral histories of the Latino population in Richmond, VA called, Nuestras Historias: Latinos in Richmond. Here […]...

Flipboard Wins “Best Hispanic Media Innovation Award” at Portada’s 8th Annual Hispanic Advertising and Media Conference

By Joe Kutchera
Insights
September 17, 2014
0 Comments
9 Likes

I am honored and humbled to share the news that Flipboard received the “Best Hispanic Media Innovation” Award from Portada, a leading Hispanic/Latin American trade media publication, today at its 8th Annual Hispanic Advertising and Media Conference in New York City. […]...

Que Pasa Festival Case Study: Social Media Strategy for Events

By Joe Kutchera
Insights
August 13, 2014
0 Comments
12 Likes

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts the annual Que Pasa Festival ann...

Growing the Web in Emerging Markets: The Stories of Muhammad Yunus, Grameen Foundation, and One Laptop Per Child

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt, second excerpt, and third […]...

The Importance of Developing “Personas” in Marketing

The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America

This is the second in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. Click here to read the previous excerpt. Latin American retailers have historically struggled to bring buyers online because of […]...

A Latinized marketing model for the 21st Century: E-X-I-T-O

This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business […]...

Technologies of Liberation: The End of the Digital Divide

By Joe Kutchera
Insights
January 30, 2013
0 Comments
9 Likes

This article originally appeared on FoxNews.com. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth […]...

Developing Latino Leaders to Deliver Growth

By Joe Kutchera
Insights
October 10, 2011
0 Comments
7 Likes

This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America? These are […]...

Inspiring Future Writers, One Student at a Time

By Joe Kutchera
Insights
August 23, 2011
0 Comments
6 Likes

This article originally appeared on The Huffington Post. A recent post on WhiteHouse.gov outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early […]...

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