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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Growth of International Search/Inventory

This quote from John Battelle's book The Search (on page 31) got my attention for a couple of reasons:1) Publishers and marketers alike have not fully taken advantage of opportunities to sell/buy international advertising inventory partially because they don't know...

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Holiday Reading: The Glass Castle and The Search

Over the holidays I had the opportunity to read a couple of excellent books. The Glass Castle is a memoir told from the perspective of a young girl who grows up with an alcoholic father and a mother who calls herself an "excitement addict." It is an unbelievable story...

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Best of the Best of Lists: 5 Trends to Watch

'Tis the season for holiday celebrations...and for media companies to roll out their best of the year lists. So many interesting trend overviews that it is frankly overwhelming. Nevertheless, I was glad that I read many of them as a means of getting a 50,000 view of...

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