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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Online commerce in Mexico compared to global statistics

After writing my post the other day about Nielsen's global online survey of online shopping habits, I wanted to take a moment to compare their global numbers to Mexico's numbers.  This can provide a valuable point of comparison between "developed" markets like the US...

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85% of the world’s online population has shopped online?

However bullish I am about Internet usage globally and its corresponding growth of online advertising and services, this study from Nielsen seems overly enthusiastic.  It says that 85% of the world's population has shopped online.  The vast majority of US online...

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Growth of Online Ad Spending: International

Adding yet more fuel to the argument of my previous post about the growth of international advertising is this article from MediaPost.  While the US is the leader among all global online advertising markets, the chart in the article makes it very clear that other...

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