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Faces of a Fish Empire

Read the story behind Joe’s new book

Que Pasa Festival Case Study

Learn how to create your social media strategy for events

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts – User-Generated Content Portal in Spain

During my week in Madrid, I visited Gumersindo Lafuente, the founder and director of a brilliant Spanish-language site called (or roughly "I am you" in English). Even while it provides up-to-date news and tons of helpful/interesting blurbs and links to other...

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On-train magazines – High-speed trains that is…

Here is something that is totally foreign to North American travelers: on-train magazines. That's right...just like in-flight magazines but on the train. I neglected to mention on my previous post that when I took the high-speed train from Madrid to Barcelona that I...

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High-speed train from Madrid to Barcelona

Yesterday I took the high-speed Renfe AVE train from Madrid to Barcelona. It used to take 8+ hours and now takes about 3 hours. An amazing experience. The best part of it is that instead of having to go to the airport in a taxi, wait 2-3 hours, go thru security, etc,...

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