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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Revisiting The Search by John Battelle

I am in the process of reviewing John Battelle's book The Search and rediscovering how it stands out as a classic in a world with too many marketing books that rehash the same dribble. Check out this quote from page 249 that forecast the notion of "cloud computing."...

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Panel-based vs. cookie-based user data

Interesting news yesterday in the WSJ and the Silicon Alley Insider about Google moving in on ComScore's and Nielsen's terf. With Google having their hands in Google Analytics and all of its user data from search, it's no wonder that they are offering a new product -...

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