Workshops & Speaking

Joe Kutchera facilitates digital marketing training sessions where he highlights best practices of social, mobile, and multicultural marketing as well as insights from his book Latino Link: Building brands online with Hispanic communities and content.

Andres Amezquita, VP of e-commerce for Mattel, says:

“I offered to host the Latino Link Marketer Summit at Mattel’s headquarters in April of 2012. The objective of the invite-only event was to get a deeper understanding of Hispanics in the digital space through sharing best practices among leading marketers. Joe organized a day of excellent presentations from eMarketer, American Family Insurance, MillerCoors, a start up in Silicon Valley, a presentation by Joe himself, and then closing with a discussion among the marketers that attended.”

“Not only did Joe recruit the speakers but he also ensured that their presentations were of a high quality. Of the 20 or so marketers that attended, everyone left with actionable best practices in Hispanic digital marketing to bring back to their companies.”

Joe’s upcoming presentations include:

Joe’s presentation and workshop topics include:

• Digital Marketing Strategy in 5 Steps – Success stories from his book to be published by Editorial Patria/Hachette in Latin America - “É-X-I-T-O en Marketing Digital: Su Estrategia en 5 pasos” 




• Digital Storytelling & Cultural Branding: How to get your ideas remembered with multicultural audiences




• Social marketing: What are consumers saying about your brand? How listening via social media can lead you to marketing success
• The end of the digital divide: The growth of Hispanic and Latin American audiences on mobile phones




• Stories on how to accomplish long-term goals, like writing a book, running a marathon, or hitting a sales quota

Contact Joe to find out about availability and pricing.

See an example of Joe presenting at the HABLA Atlanta awards ceremony:

Testimonials

“We wanted to organize a client conference, but I had reservations about doing it myself. I know how much work these type of events require. Joe Kutchera approached us about sponsoring the Latino Link marketer summit at Mattel’s headquarters. He offered to recruit the speakers, work with them to ensure their presentations were both relevant & outstanding, and manage all the event logistics including gift bags, A/V, food, etc. We sponsored the event and showed up the day of to find that everything was very well organized. We spent the day listening to our customers and prospects interact in a forum that was well structured and centered on best practices in Hispanic digital marketing. The feedback from attendees was terrific. Kudos to Joe for making it all happen so smoothly!”

–Chuck Whiteman, Senior VP of Client Services, MotionPoint

“Joe is a colleague who generously gives time to educate students about his passion and expertise in social media. He spoke to undergrad and grad students at DePaul University in Chicago about the intricacies of social media and how to develop messages to reach Latinos. I highly recommend him!”

–Cristina Benitez, Director Latino Media & Communication, DePaul University

“Joe is an insightful and engaging speaker who is clearly knowledgeable about digital marketing and the US Hispanic market. He spoke to my undergraduate class at the University of North Texas about marketing to Hispanics via social media. The students were very engaged and I received great feedback following Joe’s presentation. All the students really enjoyed his presentation and felt the information was current, relevant and useful to their interests and careers. He would make a great speaker for other events related to the topics of new media and Hispanic marketing.”

–Aimee Valentine, Professor, University of North Texas

Joe has spoken at the following conferences, companies and universities: