Digital marketing advisor, author and lecturer, specializing in Hispanic/Latin American markets
Give a call: (212) 932-8718

Workshops & Speaking

I enjoy facilitating interactive marketing training sessions where audience members leave with actionable best practices in social, mobile, and multicultural marketing. I personalize each presentation to your company/audience and oftentimes incorporate case studies from my two books.



2013 presentations

  • November 4: Total Market Influence: How to listen to, engage and develop content for multicultural audiences on social media at 2013 ANA Multicultural Marketing & Diversity Conference, Los Angeles

  • October 17: EXITO Book Presentation and Panel at Foro México de Publicidad y Medios, Mexico City – with Mercedes Lopez Arratia of Banamex and Igal Rubinstein of S.com.mx

  • October 11: Five Steps to Innovative, Digital, Latin-Inspired Marketing at Future Forum 2013, Santa Maria, CA

  • August 14-16: Hispanic Retail 360, Las Vegas, NV – How social media can sell [your product here]: connecting with Latino food influencers online

  • August 8: EXITO Book Launch Party and Presentation at The Pool (Entrepreneurial Co-Working Space), Mexico City – with Igal Rubinstein of S.com.mx

  • August 1: EXITO Book Presentation at Campus Party Mexico, Mexico City – with Igal Rubinstein of S.com.mx

  • July 31: EXITO Book Presentation at “Desayuno Socios AMIPCI Julio“, Mexico City – with Mercedes Lopez Arratia of Banamex

  • July 31: EXITO Book Presentation at “IAB Conecta“, Mexico City – with Ximena Moreno of P&G

  • July 23 – 25: Medios de Pago Latam Summit 2013, Miami, FL – Cinco pasos para vender [Su Producto Aquí] on-line: É-X-I-T-O

  • My presentation and workshop topics include:

    • Digital Marketing Strategy in 5 Steps – Success stories from my book (in Spanish) - “E-X-I-T-O: Su Estrategia de Marketing en 5 Pasos” 

    • Digital Storytelling & Cultural Branding: How to get your ideas remembered with multicultural audiences

    • Social marketing: What are consumers saying about your brand? How listening via social media can lead you to marketing success

    • The end of the digital divide: The growth of the Internet via mobile phones in Latin America/US Hispanic markets



    Please email me so that we can set up some time to discuss your needs/objectives.



    You can watch my presentation from Authors@Google here:



    Testimonials

    “Joe’s presentation on mobile and digital marketing to the Hispanic consumer was one of the highlights of this year’s Hispanic Retail 360 Summit. His command of the subject matter, and easy-going, down-to-earth delivery, made his talk a pleasure to watch. Audience feedback was extremely positive.”

    Don Longo, Editorial Director of Hispanic Retail 360



    “I offered to host the Latino Link Marketer Summit at Mattel’s headquarters in April of 2012. The objective of the invite-only event was to get a deeper understanding of Hispanics in the digital space through sharing best practices among leading marketers. Joe organized a day of excellent presentations from eMarketer, American Family Insurance, MillerCoors, a start up in Silicon Valley, a presentation by Joe himself, and then closing with a discussion among the marketers that attended. Not only did Joe recruit the speakers but he also ensured that their presentations were of a high quality. Of the 20 or so marketers that attended, everyone left with actionable best practices in Hispanic digital marketing to bring back to their companies.”

    Andres Amezquita, VP of e-commerce for Mattel



    “We wanted to organize a client conference, but I had reservations about doing it myself. I know how much work these type of events require. Joe Kutchera approached us about sponsoring the Latino Link marketer summit at Mattel’s headquarters. He offered to recruit the speakers, work with them to ensure their presentations were both relevant & outstanding, and manage all the event logistics including gift bags, A/V, food, etc. We sponsored the event and showed up the day of to find that everything was very well organized. We spent the day listening to our customers and prospects interact in a forum that was well structured and centered on best practices in Hispanic digital marketing. The feedback from attendees was terrific. Kudos to Joe for making it all happen so smoothly!”

    –Chuck Whiteman, Senior VP of Client Services, MotionPoint



    “Joe is a colleague who generously gives time to educate students about his passion and expertise in social media. He spoke to undergrad and grad students at DePaul University in Chicago about the intricacies of social media and how to develop messages to reach Latinos. I highly recommend him!”

    –Cristina Benitez, Director Latino Media & Communication, DePaul University



    “Joe is an insightful and engaging speaker who is clearly knowledgeable about digital marketing and the US Hispanic market. He spoke to my undergraduate class at the University of North Texas about marketing to Hispanics via social media. The students were very engaged and I received great feedback following Joe’s presentation. All the students really enjoyed his presentation and felt the information was current, relevant and useful to their interests and careers. He would make a great speaker for other events related to the topics of new media and Hispanic marketing.”

    –Aimee Valentine, Professor, University of North Texas



    “Joe impartió una conferencia en el escenario Gutenberg de social media en Campus Party México 2013 que fue de gran interés para los asistentes. Además de presentar su libro, Éxito, ofreció información muy útil e intentó ayudar a los asistentes en sus dudas respondiendo todas las preguntas que pudo. Cuenta con buenas dotes para hablar en público ya que genera atracción hacia él e interés constante sobre el discurso.”

    –Norma Giménez Gabaldón, Social Media Director en Circus Marketing