Workshops & Speaking

Are you looking for a keynote speaker who inspires your employees with new, provocative marketing ideas that will yield real-world results?

Would you like an experienced speaker to discuss online community and content development or Hispanic marketing insights for your next meeting or conference?

If so, you’re in the right place.

Joe Kutchera facilitates workshops and brainstorming sessions at leading marketers and media companies based upon the insights from his book Latino Link: Building brands online with Hispanic communities and content. He brings new examples of social, mobile, and multicultural marketing campaigns to his sessions.

Discover why Joe has been featured as a thought-leader on Advertising Age, BBC Mundo, CNN en español, and Fox News.



Joe’s recent 2011 presentations include:

October 10-11 – Localization World Silicon Valley – Localizing Your Content for Spanish-Language Markets

October 13 – Habla Atlanta – Targeting Hispanics with localized content on a global medium, featuring case studies from Sears and Best Buy.

October 25 – ImpreMedia Webinar: Hispanic Marketing in The Age of Social and Mobile Media with Aymee Zubizarreta , Hispanic PR & Social Media for State Farm Insurance

November 9 – 11 – Latinos in Social Media Conference, Chicago, IL with Oscar Castro, General Manager of Sears.com en español and KMart.com



Joe’s presentation and workshop topics include:

  • Social media tools: Where is your brand mentioned and in what context?
  • Social content strategies: mobile and social marketing concepts for your brands; copying and reapplying the successes of other leading marketers
  • The end of the digital divide: The growth of the Hispanic and Latin American audiences on digital platforms
  • Stories of overcoming obstacles to create successful businesses from today’s entrepreneurs (from his forthcoming book)
  • Stories on how to accomplish long-term goals, like writing a book, running a marathon, or hitting a sales quota



Contact Joe to find out about availability and pricing.

Or you can contact Speakers.com, who represents Mr. Kutchera.



See an example of Joe presenting at the HABLA Atlanta awards ceremony:



And see Joe presenting with Christopher Crommett, co-founder of CNN en Español, and Nathalie Molina of Lionbridge in a recorded webinar on “Spanish SEM Lessons from CNN en Español.”

SEM Lessons From CNN En Espanol from Lionbridge Technologies on Vimeo.



Joe has spoken at the following conferences, companies and universities:


Follow Joe

Praise for Latino Link

In Latino Link, Joe Kutchera shows companies the enormous opportunity that exists in marketing to US Hispanics online via real-world case studies that make the lessons easy to follow and learn from. — Alberto J. Ferrer, Managing Partner, The Vidal Partnership

Free Sample Chapter

Sign up for Joe’s email list and receive "Chapter 5: Lessons from Social Media" from Latino Link: Building Brands Online with Hispanic Communities and Content.
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