Tweet “Thankfully, persistence is a great substitute for talent,” Steve Martin said, who recently released his 8th book – An Object of Beauty. Writing a book requires a great deal of persistence. But what about promoting it? I was surprised by how much persistence and work was needed after my book was completed. That’s what this third post in a series is about: how to promote your book. The first post discussed how to find a publisher or self-publish. The second post discussed how to

Tweet How can you incorporate social media into your marketing communications? Here’s a perfect example of how to do that. Juan Antonio Vargas Barraza, a PhD candidate in marketing communications at the University of Madrid and University of Guadalajara, showed me these two videos on YouTube from his home country of Mexico. The first video shows a young teenager taunting his chubby friend while attempting to cross a stream, walking across a makeshift bridge. A third friend videotaped these two, documenting the fat kid’s unfortunate

Tweet Here’s a great story about an illustrator, originally from Barcelona, who moved to the U.S. to work as a journalist and the evolution of his career via his blog. Gabi Campanario first started blogging for the user-generated news portal – SoiTu.es – based in his home country of Spain (as I wrote in my book – Latino Link – and in this previous post The Story of SoiTu.es: Community + Technology + Editorial). Gabi’s columns on SoiTu.es, which featured his scanned illustrations from his

Tweet Here’s a great video from author Dan Pink about the research from his book Drive: The Surprising Truth About What Motivates Us. The animation from RSA will keep you glued to your screen for the whole 10 minutes – waiting to see what happens next. I learned about it from Michelle Gallen’s e-learning blog, Search Find Learn, after hearing her the other day at Social Media Club Chicago’s event. Enjoy!

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. A few weeks ago, while having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline, 11, and her brother Ricardo, 13, asked me, “so, what’s your book about Uncle Joe?” “Well, it’s about how families like yours use the Internet and what is the best ways for companies to communicate with people who speak Spanish,” I responded. Madeline and Ricardo speak Spanish with

Tweet A friend shared this video with me – Do You Know 2.0 – which highlights some interesting statistics about globalization, new media and how the U.S. compares with India and China. How is the 21st century different than the 20th and how will we prepare our students for this environment? Click here to join the conversation about educational reform with other educational bloggers and administrators. While the video was uploaded about one year ago, the questions are more prescient than ever.

Tweet Thanks to my friend Pablo Slough for sharing this hilarious video, a re-working of the 1st presidential debate. The final seconds of the video read “Context is everything,” promoting The-Contrarian.org which according to their “About” page says…. The Contrarian is a tool that brings into focus disparate facts and views in today’s media narrative. Taking content entirely from published articles and photos, The Contrarian seeks to sharpen the edges of the hazy world view presented by internet media. The product of this effort seeks

Tweet This past April I visited my friends Antonella, Mauricio and their daughter Isabel in Barcelona. We had a tremendous time together. I filmed the train ride along the seashore as I approached Barcelona from Tarragona, about an hour to the south. Enjoy the sunshine and palm trees….

Tweet Interesting article in Walt Mossberg’s column the other day about SnagFilms. Following is an 82-minute documentary called Paper Clips featured on SnagFilms about a middle school in Tennessee educating its students about the Holocaust.

Tweet My friend John Rozzo, an online community and blogging consultant who helps me with the technology stuff on my blog here, introduced me to a new site called Vator.tv. If I were at a cable company, I would be concerned about sites like this one that offer niche video content that could eat away at larger, mass media cable channels. As described on their web site, “Vator.tv is a social network for technology startup companies which gives entrepreneurs a platform to connect with investors,