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e-commerce

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Latino Link Cover Joe Kutchera

Leap Ahead with 3 Case Studies

  • By Joe Kutchera
  • Insights
  • February 29, 2016
  • 0 Comments
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Latino Link Cover Joe Kutchera
My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 […]...
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The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America

  • By Joe Kutchera
  • Insights
  • July 3, 2014
  • 4 Comments
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This is the second in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. Click here to read the previous excerpt. Latin American retailers have historically struggled to bring buyers online because of […]...
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The Power of Pinterest: Small Business Case Study of Souchi.com

  • By Joe Kutchera
  • Insights
  • November 6, 2012
  • 1 Comments
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The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have […]...
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How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth

  • By Joe Kutchera
  • Insights
  • July 18, 2012
  • 1 Comments
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Amtrak-Site-2012
This article originally appeared on FoxNews.com.  We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com […]...
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$40 Billion In Cross-Border Latino Retail Sales

  • By Joe Kutchera
  • Insights
  • September 25, 2009
  • 0 Comments
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$40 Billion In Cross-Border Latino Retail Sales
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually, […]...
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How to Grow Your e-commerce Business with U.S. Hispanics

  • By Joe Kutchera
  • Insights
  • July 23, 2009
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How to Grow Your e-commerce Business with U.S. Hispanics
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at […]...
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