Tweet This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually, according to Jennifer Stefano, CEO of Border Billboard, who spoke at the Hispanic Retail 360 conference recently, citing a number of Scarborough and chamber of commerce studies.Do retailers credit this revenue toward a U.S. Hispanic audience or a foreign, Latino (Spanish-speaking) consumer? Either way,

Tweet With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international Spanish-language web site visitors into revenues? That is the question that Juan Tornoe and I will answer in our panel discussion at SXSW Interactive in 2010. Please submit your feedback, suggestions and vote for the panel here on SXSW’s panel picker: Some of the questions that we will answer include: 1. How do consumers cross geo-political boundaries to find, read about and buy what they

Tweet Christine Webster-Moore, the VP of Business Initiatives at Best Buy, recently outlined three goals for how Best Buy wants to increase their sales among Hispanics and Latin Americans at the Hispanic Retail 360 conference: 1) We need to be more fluid in how we invite Spanish-language users to our web site including US Hispanics, Mexicans and visitors in our border stores. 2) We need to provide more creative ways to have our customers buy. We need to experiment more with programs like Flexicompras, our

Tweet This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a case study comparing two major retailers and how they managed their “U.S. Hispanic” sites. We can learn a lot from their successes and mistakes. The Home Depot vs. Best Buy The Home Depot launched its Spanish-language e-commerce site for U.S. Hispanics in early