About

Joe Kutchera is the author of Latino Link: Building brands online with Hispanic communities and content (Paramount Books). He brings over 10 years of Internet marketing experience to his consulting clients from his tenure at Time Warner’s interactive properties including CNNExpansion, Quien.com, CNNMoney, ThisOldHouse.com, and Warner Bros. Online.

You can read Joe’s columns about best practices for reaching Latinos online on MediaPost and Portada. In addition, he has spoken in Mexico, Spain and the U.S. about how to localize content for Spanish-speakers. Joe has a BA from Macalester College and an MBA from Fordham University.

Contact Joe here, see Joe’s professional experience on LinkedIn, and see a preview to Joe’s book here.

Praise for Latino Link

Many of the 30 million Mexicans online use the Internet to plan shopping trips and vacations to the U.S. or simply get the latest news in Spanish and English from their neighbor to the north. Joe Kutchera is the leading expert in how to monetize this audience and localize your marketing communications content on the Web. His book Latino Link provides concise case studies in how to best segment Spanish-language audiences online and develop content for them. — Bianca Loew, Managing Director of IAB Mexico