Workshops & Speaking

I enjoy telling stories and facilitating interactive training sessions where audience members leave with actionable best practices in content strategy, story telling, search engine optimization (SEO) and/or Hispanic/Latin American marketing. I personalize each presentation to your company/audience and oftentimes incorporate anecdotes and case studies from my three books.

Joe Kutchera speaker

My presentation and workshop topics:

  • Digital Storytelling & Content Strategy
  • Personal brand building
  • Social Media Listening: What are consumers saying about your brand? How listening via social media can lead you to marketing success
  • Digital Marketing Strategy in 5 Steps – Success stories from my book (in Spanish)- E-X-I-T-O: Su Estrategia de Marketing Digital en 5 Pasos” 
  • How to accomplish a big goal with the help of others: The journey of publishing my three books and my collaborators who helped me along the way
  • Biking and hiking the Camino de Santiago pilgrimage and accomplishing big items on your “bucket list”
  • How my Dad’s portrait project turned into a traveling photography exhibit and book, Faces of a Fish Empire, telling the story behind the changes in commercial fishing on Lake Michigan


Upcoming Presentations:

  • Neville Public Museum – Fishmonger with a Camera: Portraits of a Wisconsin Family Fish Business – April 14, 2022


Watch my presentation from Authors@Google:

A Recent Lecture at VCU’s Business School:

Please contact me so that we can set up some time to discuss the objectives of your upcoming event.


Previous presentations:

  • Metro Richmond Exports Initiative Lunch + LearnUsing Digital Platforms to Expand Your Business into Mexico, Latin America and the U.S. Hispanic Market – at the Virginia Hispanic Chamber of Commerce
  • Wisconsin Association for Language Teachers – Jet Fuel for Inspiring the Next Generation – November 1-2, 2019
  • L’Oreal Marketing Team in Mexico City – 5 Steps to Success in Digital Marketing: E-X-I-T-O
  • Total Market Influence: How to listen to, engage and develop content for multicultural audiences on social media at the ANA Multicultural Marketing & Diversity Conference, Los Angeles
  • TelaViva Movel Conference – WTC Events Center in São Paulo, Brasil
  • 21212 Startup Incubator – Rio de Janeiro, Brasil – Design, Curation, and Community – The 3 Elements of Success for Flipboard
  • Southern Illinois University – “Total Market Influence: How to Listen to, Engage and Develop Content for Multicultural Audiences on Social Media”
  • Pontificia Universidad Católica de Chile – Recapturing the Voter: Social media as a tool to revive trust among voters – Politicians using Flipboard
  • Latina Bloggers Connect – Webinar – Tips On Using Flipboard To Grow Your Audience
  • IAB Ecuador Digital Summit – Desarrollo de contenidos para redes sociales
  • EXITO Book Presentation and Panel at Portada’s Foro México de Publicidad y Medios, Mexico City – with Mercedes Lopez Arratia of Banamex and Igal Rubinstein of
  • Wisconsin Book Festival, presenting my new book Faces of a Fish Empire: A Visual History of Empire Fish Company and the Decline of Commercial Fishing in Wisconsin

Free Sample Chapters

Click here for É-X-I-T-O: su estrategia de marketing digital en 5 pasos.


Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.


Click here for Faces of a Fish Empire.

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