Workshops & Speaking

I enjoy telling stories and facilitating interactive training sessions where audience members leave with actionable best practices in content strategy, story telling, search engine optimization (SEO) and/or Hispanic/Latin American marketing. I personalize each presentation to your company/audience and oftentimes incorporate anecdotes and case studies from my four books.

Joe Kutchera speaker


My presentation and workshop topics:

  • Digital Storytelling & Content Strategy
  • Social Media Listening: What are consumers saying about your brand? How listening via social media can lead you to marketing success
  • Digital Marketing Strategy in 5 Steps – Success stories from my book (in Spanish)- E-X-I-T-O: Su Estrategia de Marketing Digital en 5 Pasos” 
  • Fishmonger with a Camera: Portraits of a Wisconsin Family Fish Business – How my Dad’s portrait project turned into a traveling photography exhibit and book, Faces of a Fish Empire, telling the story behind the changes in commercial fishing on Lake Michigan
  • How to accomplish a big goal with the help of others: The journey of publishing my four books and my collaborators who helped me along the way
  • Biking and hiking the Camino de Santiago pilgrimage and accomplishing big items on your “bucket list”

 

Upcoming Presentations:

  • Book launch and signing for Portraits of Immigrant Voices – taking place at the 24th Annual Asian American Celebration on Saturday, May 21st, 2022 at the Greater Richmond Convention Center. The event is FREE and open to the public. We will present the book on stage at 2pm and immediately following, we will host a book signing at 2:30pm.

 

Watch my presentation from Authors@Google:

My Lecture at VCU’s Business School:


Please contact me so that we can set up a time to discuss the objectives of your upcoming event.

 

Previous presentations:

  • Neville Public Museum – Fishmonger with a Camera: Portraits of a Wisconsin Family Fish Business
  • Metro Richmond Exports Initiative Lunch + Learn – Using Digital Platforms to Expand Your Business into Mexico, Latin America and the U.S. Hispanic Market – at the Virginia Hispanic Chamber of Commerce
  • Wisconsin Association for Language Teachers – Jet Fuel for Inspiring the Next Generation
  • L’Oreal Marketing Team in Mexico City – 5 Steps to Success in Digital Marketing: E-X-I-T-O
  • Total Market Influence: How to listen to, engage and develop content for multicultural audiences on social media at the ANA Multicultural Marketing & Diversity Conference, Los Angeles
  • TelaViva Movel Conference – WTC Events Center in São Paulo, Brasil
  • 21212 Startup Incubator – Rio de Janeiro, Brasil – Design, Curation, and Community – The 3 Elements of Success for Flipboard
  • Southern Illinois University – “Total Market Influence: How to Listen to, Engage and Develop Content for Multicultural Audiences on Social Media”
  • Pontificia Universidad Católica de Chile – “Reencantando al votante: Las redes sociales como herramienta para recuperar la confianza” (Recapturing the Voter: Social media as a tool to revive trust among voters) – On politicians using Flipboard
  • Latina Bloggers Connect – Webinar – Tips On Using Flipboard To Grow Your Audience
  • IAB Ecuador Digital Summit – Desarrollo de contenidos para redes sociales
  • EXITO Book Presentation and Panel at Portada’s Foro México de Publicidad y Medios, Mexico City – with Mercedes Lopez Arratia of Banamex and Igal Rubinstein of S.com.mx
  • Wisconsin Book Festival, presenting my new book Faces of a Fish Empire: A Visual History of Empire Fish Company and the Decline of Commercial Fishing in Wisconsin

Free Sample Chapters


Click here for free sample chapters of Portraits of Immigrant Voices.

 
Click here for É-X-I-T-O: su estrategia de marketing digital en 5 pasos.

 

Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.

 

Click here for Faces of a Fish Empire.

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