It highlights four questions that all marketers should ask when putting together a social marketing campaign:
1) Does the opportunity meet your brand’s objectives?
2) Does the opportunity leverage your brand’s existing arsenal of assets?
3) Does the opportunity abide by the social media rules of the road?
4) Does it provide significant value exchange?
In addition, the playbook features social marketing case studies from companies like Kraft, NBC, H&R Block, Vitamin Water and Skittles.
Take a look…