After my last blog post about Flickr versus Getty Images and the advent of user-generated stock photo agencies, I got an interesting email from the PR/Marketing folks at PhotoShelter, a kind of hybrid between Getty and Flickr. See below for an excerpt of their explanation of what PhotoShelter does.
Two things learned here:
1) It really pays for companies to provide pro-active customer service and reach out to bloggers to explain new products and services.
2) The innovation in user-generated stock photography and journalism in general is just beginning. It will be very interesting to see which mainstream news outlets adopt these services and when. Or, how will services like Getty Images or AP adopt user-generated content into their business model to compete with services like PhotoShelter?
Obviously, the Getty Images name is synonymous with stock photography, but for the marketers, designers and even editorial producers, who are looking for the more “real” images for which they turn to Flickr-like outlets, the PhotoShelter Collection provides exactly this type of content and already has the necessary ecommerce infrastructure in place to make it a real-time solution.
The PhotoShelter Collection, is the first online marketplace to provide the benefits of a commercial agency and a wholly transparent sales system to pro, amateur and hobbyist photographers alike, while providing image buyers access to the widest and most eclectic array of commercial imagery that is quality-sorted, keyworded, priced, licensed and ready for instant purchasing. Since its initial launch to photographers on September 15, 2007, over 14,000 contributors have been accepted to The PhotoShelter Collection, and are contributing over 4000 images per day.