Que Pasa Festival Case Study: Social Media Strategy for Events

Que Pasa Festival Case Study: Social Media Strategy for Events

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts...

Social Media Storytelling: Twisting a Video Into Your Own Story

How can you incorporate social media into your marketing communications? Here’s a perfect example of how to do that. Juan Antonio Vargas Barraza, a PhD candidate in marketing communications at the University of Madrid and University of Guadalajara, showed me these two...

What can a blog do for your career?

Here’s a great story about an illustrator, originally from Barcelona, who moved to the U.S. to work as a journalist and the evolution of his career via his blog. Gabi Campanario first started blogging for the user-generated news portal – SoiTu.es –...
The surprising truth about what motivates us

The surprising truth about what motivates us

Here’s a great video from author Dan Pink about the research from his book Drive: The Surprising Truth About What Motivates Us. The animation from RSA will keep you glued to your screen for the whole 10 minutes – waiting to see what happens next. I learned...
The New Americans: Bilingual, Bicultural, Global

The New Americans: Bilingual, Bicultural, Global

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. A few weeks ago, while having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline, 11, and her brother Ricardo, 13,...

Education for the 21st Century: Are We Ready?

A friend shared this video with me – Do You Know 2.0 – which highlights some interesting statistics about globalization, new media and how the U.S. compares with India and China. How is the 21st century different than the 20th and how will we prepare our...

Presential Debates 2008 – The Funny Version

Thanks to my friend Pablo Slough for sharing this hilarious video, a re-working of the 1st presidential debate. The final seconds of the video read “Context is everything,” promoting The-Contrarian.org which according to their “About” page...

My First YouTube Video (La Playa en España)

This past April I visited my friends Antonella, Mauricio and their daughter Isabel in Barcelona. We had a tremendous time together. I filmed the train ride along the seashore as I approached Barcelona from Tarragona, about an hour to the south. Enjoy the sunshine and...