How should marketers use social media? Learn from Ford

Scott Monty gave an insightful keynote presentation at the OMMA conference last week about how Ford uses social media to listen and respond to its customers.  Check out his presentation below and their Fiesta Movement social media site where 100 “agents”...

Want to Create a Social Marketing Campaign? Download this…

My friend David Berkowitz told me about a new white paper that his agency – 360i – recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the...

Comparing Beijing ’08 with Mexico City ’68

Take a look at the list of Olympic Games host cities and you’ll notice that they are a mostly Euro-centric bunch, with Japan and Korea being notable exceptions. For the 1968 games however, the Olympic Committee made a controversial choice to host the games in...