What U.S. Hispanic Publishers and Marketers Can Learn from Spain

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...

Case Study: The Cervantes Institute Short Story Contest

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Image via Wikipedia In June of 2009, the Cervantes Institute of Chicago launched a short story contest on their blog with the goal of engaging...

Border Control? Reaching Spanish Speakers on the Internet

With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international Spanish-language web site visitors into revenues? That is the question that Juan Tornoe and I will answer in our panel discussion at...

Spanish-Preferring Hispanics Flood Facebook

Interesting news in Acento’s email newsletter today from Steve Roth, their director of business development. Back in February 2008, Facebook tapped its own user base to translate the social network’s interface into Spanish. That project is a great case...

Best Buy Grows Their Spanish-Language Customer Base

Christine Webster-Moore, the VP of Business Initiatives at Best Buy, recently outlined three goals for how Best Buy wants to increase their sales among Hispanics and Latin Americans at the Hispanic Retail 360 conference: 1) We need to be more fluid in how we invite...

How to Grow Your e-commerce Business with U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a...

New Targeting Methods For Reaching U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S....