Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls
Ximena Morena of Procter & Gamble wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G’s pan-regional content marketing effort across Latin America, including Mexico, Argentina,...
How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth
This article originally appeared on FoxNews.com. We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com provides a...The Story of SoiTu.es: Community + Technology + Editorial
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous...What U.S. Hispanic Publishers and Marketers Can Learn from Spain
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...How to Grow Your e-commerce Business with U.S. Hispanics
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a...Why Does Google Send U.S. Hispanics To Foreign Web Sites?
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content: Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in Spanish on Google,...SoiTu.es – User-Generated Content Portal in Spain
During my week in Madrid, I visited Gumersindo Lafuente, the founder and director of a brilliant Spanish-language site called SoiTu.es (or roughly “I am you” in English). Even while it provides up-to-date news and tons of helpful/interesting blurbs and...Free Sample Chapters
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