spain Archives - Joe Kutchera

The Pilgrimage to Santiago de Compostela: A Once-in-a-Lifetime Adventure

For years, I only dreamed about walking the 1000+ year old pilgrimage known as “Camino de Santiago,” or, “The Way of St. James” across Northern Spain, leading to the central cathedral in Santiago de Compostela. I scribbled it on the […]...

Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls

By Joe Kutchera
Insights
November 18, 2014
0 Comments
9 Likes

This week, I’m happy to feature Ximena Morena of Procter & Gamble who wrote this guest blog post and case study originally for my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G’s pan-regional content marketing [&hellip...

How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth

This article originally appeared on FoxNews.com. We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com […]...

By Joe Kutchera
Insights
January 17, 2010
1 Comments
5 Likes

The Story of SoiTu.es: Community + Technology + Editorial

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in […]...

By Joe Kutchera
Insights
January 5, 2010
2 Comments
5 Likes

What U.S. Hispanic Publishers and Marketers Can Learn from Spain

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans […]...

By Joe Kutchera
Insights
September 3, 2009
0 Comments
7 Likes

Border Control? Reaching Spanish Speakers on the Internet

With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international Spanish-language web site visitors into revenues? That is the question that Juan Tornoe and I will answer in our panel discussion […]...

How to Grow Your e-commerce Business with U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at […]...

Why Does Google Send U.S. Hispanics To Foreign Web Sites?

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching […]...

By Joe Kutchera
Insights
September 29, 2008
0 Comments
6 Likes

My First YouTube Video (La Playa en España)

This past April I visited my friends Antonella, Mauricio and their daughter Isabel in Barcelona. We had a tremendous time together. I filmed the train ride along the seashore as I approached Barcelona from Tarragona, about an hour to the […]...

By Joe Kutchera
Insights
September 26, 2008
4 Comments
4 Likes

Lots of insights coming out about blogging this week. Most notably, Technorati’s State of the Blogosphere report came out. More on that in an upcoming post…. My friend David Berkowitz at 360i wrote two excellent articles this week: 1) Blog […]...

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