Social Media Storytelling: Twisting a Video Into Your Own Story

How can you incorporate social media into your marketing communications? Here’s a perfect example of how to do that. Juan Antonio Vargas Barraza, a PhD candidate in marketing communications at the University of Madrid and University of Guadalajara, showed me these two...
Bringing Music Fans Together on YouTube

Bringing Music Fans Together on YouTube

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...

How should marketers use social media? Learn from Ford

Scott Monty gave an insightful keynote presentation at the OMMA conference last week about how Ford uses social media to listen and respond to its customers.  Check out his presentation below and their Fiesta Movement social media site where 100 “agents”...

Spanish-Preferring Hispanics Flood Facebook

Interesting news in Acento’s email newsletter today from Steve Roth, their director of business development. Back in February 2008, Facebook tapped its own user base to translate the social network’s interface into Spanish. That project is a great case...

Want to Create a Social Marketing Campaign? Download this…

My friend David Berkowitz told me about a new white paper that his agency – 360i – recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the...