Social media Archives - Joe Kutchera

Two performers from the Latin Ballet of Virginia

Case Study: Launch of the “Nuestras Historias” Exhibit at The Valentine Museum

Recently, I had the opportunity to work with the team at The Valentine Museum in getting the word out about an exhibit telling the oral histories of the Latino population in Richmond, VA called, Nuestras Historias: Latinos in Richmond. Here […]...

Leap Ahead with 3 Case Studies

By Joe Kutchera
Insights
February 29, 2016
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9 Likes

My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 […]...

Norwegian Cruise Line Case Study: Improving the Customer Experience Online

By Joe Kutchera
Insights
February 19, 2015
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9 Likes

This guest blog post is written by Rob Casas and Roger Kline of Norwegian Cruise Lines. It originally appeared in my new book (in Spanish), E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in […]...

Case Study: 3M listens to ideas on how to use the Post-it

By Joe Kutchera
Insights
December 18, 2014
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8 Likes

This guest blog post is written by Carlos Espindola, Digital Head for Latin America at 3M, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (or, in English, E-X-I-T-O: ...

3 Reasons to Invest in Latin American Mobile Content (and Attend the 2014 M2 Content & Apps Latam Conference in Miami)

By Joe Kutchera
Insights
November 24, 2014
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8 Likes

It is no surprise that media experts forecast that mobile will overtake web traffic, because, well, it already has in the developed world. To get an overview of that trend, take a look at Benedict Evans’ excellent presentation from the […]...

Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls

By Joe Kutchera
Insights
November 18, 2014
0 Comments
9 Likes

This week, I’m happy to feature Ximena Morena of Procter & Gamble who wrote this guest blog post and case study originally for my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G’s pan-regional content marketing [&hellip...

Que Pasa Festival Case Study: Social Media Strategy for Events

By Joe Kutchera
Insights
August 13, 2014
0 Comments
12 Likes

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts the annual Que Pasa Festival ann...

The Importance of Developing “Personas” in Marketing

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with […]...

A Latinized marketing model for the 21st Century: E-X-I-T-O

This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business […]...

Is social media right for your small businesses?

Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses […]...

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