Leap Ahead with 3 Case Studies
My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95). I...
Norwegian Cruise Line Case Study: Improving the Customer Experience Online
This guest blog post is written by Rob Casas and Roger Kline of Norwegian Cruise Lines. It originally appeared in my new book (in Spanish), E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps). Click here to...
Case Study: 3M listens to ideas on how to use the Post-it
This guest blog post is written by Carlos Espindola, Digital Head for Latin America at 3M, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (or,...
3 Reasons to Invest in Latin American Mobile Content (and Attend the 2014 M2 Content & Apps Latam Conference in Miami)
It is no surprise that media experts forecast that mobile will overtake web traffic, because, well, it already has in the developed world. To get an overview of that trend, take a look at Benedict Evans’ excellent presentation from the WSJD conference: Mobile is...
Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls
This week, I’m happy to feature Ximena Morena of Procter & Gamble who wrote this guest blog post and case study originally for my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G’s...
Que Pasa Festival Case Study: Social Media Strategy for Events
BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts...
The Importance of Developing “Personas” in Marketing
This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an...
A Latinized marketing model for the 21st Century: E-X-I-T-O
This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business Review’s blog network, a...Free Sample Chapters
Click here for Faces of a Fish Empire.
Click here for É-X-I-T-O: su estrategia de marketing digital en 5 pasos .
Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.
