Panel-based vs. cookie-based user data

Interesting news yesterday in the WSJ and the Silicon Alley Insider about Google moving in on ComScore’s and Nielsen’s terf. With Google having their hands in Google Analytics and all of its user data from search, it’s no wonder that they are...

10 experts weigh in on marketing to U.S. Hispanics

This article originally appeared on iMediaConnection on Cinco de Mayo and even though the 5th of May has passed, the article provides (I hope) a comprehensive overview of best practices in marketing to US Hispanics online and how marketers can take advantage of some...