How to Get a Cell Phone with a 212 Area Code

How to Get a Cell Phone with a 212 Area Code

What is a phone number with a 212 area code worth? Evidently for Elaine (Julia Louis-Dreyfus), on the TV sitcom Seinfeld, it means the difference between getting and not getting a date with someone you have your eye on. (See video below.) Eight years ago, I wrote a...
2013: the year of Mobile for U.S. Hispanics

2013: the year of Mobile for U.S. Hispanics

As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but...

Connecting Via Mobile: Speak Their ‘Edioma’

This article originally appeared on MediaPost’s Engage:Hispanics blog. Where will many Hispanics and other Spanish-speakers around the world first experience the Internet? Interestingly, because they lag behind the general population for Internet access, many...