Case Study: Banamex Launches Tran$Fer to Reach “Un-banked” via Mobile Phones
This guest blog post was written by Mercedes López Arratia, Customer Experience Head and Digital CMO at Banamex, with my co-author, Alonso Fernandez, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. This excerpt (in English) originally...
Technologies of Liberation: The End of the Digital Divide
This article originally appeared on FoxNews.com. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth of the Internet will...
A New Wave of Digital Entrepreneurs (and Funding) in Latin America
This article originally appeared on FoxNews.com. eMarketer projects that between 2012 and 2016, Latin America will be one of the world’s fastest-growing regions for online advertising spending, growing from $3.62 billion in 2012 to $7.68 billion in 2016, a 112%...
How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth
This article originally appeared on FoxNews.com. We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com provides a...On Endangered Cultures and Languages, the Rise of Globish, and Bilingualism
I watched this presentation on TED.com months ago from photographer, Phil Borges about the loss of endangered languages and cultures and I couldn’t get it out of my head. The photos, personal stories, and statistics that Borges shared blew me away, especially...
Bringing Music Fans Together on YouTube
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...
Did Twitter Kill the Blog Stars? (The Story of an Abandoned Blog)
While doing research for my book – Latino Link – I ran into one of my old co-workers and friends by happenstance, Tamara de Anda, during a trip to Mexico. Here we are at Café de Carlo in the Roma neighborhood of Mexico City. She is one of my favorite bloggers/tweeters...Soccer without Borders (in an Absolut World)
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Miguel “Mike” Ramirez, one of the founders of MedioTiempo.com, tells me that their site was officially “born” on February 7, 2000. When it...Free Sample Chapters
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