Leap Ahead with 3 Case Studies

Leap Ahead with 3 Case Studies

My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95).   I...
Que Pasa Festival Case Study: Social Media Strategy for Events

Que Pasa Festival Case Study: Social Media Strategy for Events

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts...
The Importance of Developing “Personas” in Marketing

The Importance of Developing “Personas” in Marketing

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an...