Latino Ad Networks Multiply: What’s The Difference?

Latino Ad Networks Multiply: What’s The Difference?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S....

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...
What happens if your customers take you to Latin America?

What happens if your customers take you to Latin America?

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Scott Heiferman, now famous for starting MeetUp.com, and Adam Seifer launched Fotolog, a leading photo sharing site, in 2002 as an online...

What U.S. Hispanic Publishers and Marketers Can Learn from Spain

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...

Case Study: The Cervantes Institute Short Story Contest

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: In June of 2009, the Cervantes Institute of Chicago launched a short story contest on their blog with the goal of engaging local writers and Spanish students in the...

Border Control? Reaching Spanish Speakers on the Internet

With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international Spanish-language web site visitors into revenues? That is the question that Juan Tornoe and I will answer in our panel discussion at...

Best Buy Grows Their Spanish-Language Customer Base

Christine Webster-Moore, the VP of Business Initiatives at Best Buy, recently outlined three goals for how Best Buy wants to increase their sales among Hispanics and Latin Americans at the Hispanic Retail 360 conference: 1) We need to be more fluid in how we invite...

Razorfish Grows in Latin America

Joe Crump, Group VP of Strategy and Planning at Razorfish, recently spoke at the IAB Mexico’s annual conference about his agency’s plans to expand into Latin America.  He shared a few digital success stories that can be brought to Latin America, most notably Obama’s...

How to Grow Your e-commerce Business with U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a...